By “checking in,” users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of “mayor” and can receive discounts, free food, or other prizes that, quite honestly, we’re thoroughly disgusted with ourselves for having actually researched.
In addition, please, kill us already.
— New Social Networking Site Changing The Way Oh, Christ, Forget It | The Onion (via catbird)